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Last year, Subway paid to install $6,000 slicers at the chain’s 20,000 US locations in response to its rivals serving freshly sliced meat. The results, so far, have been a “mixed bag,” according to Bill Mathis, the chairman of the North American Association of Subway Franchisees (NAASF), which represents as many as half of Subway locations on the continent. Franchisee’s flaring tensionsThe candor expressed by Mathis isn’t the first time franchisees have expressed their frustration with Subway. Subway, a privately held company, highlights praise from some franchisees during its periodic financial releases. In 2022, a release featured a quote from Donna Curry, a Subway franchisee that owns about 65 locations.
Persons: Bill Mathis, ” Mathis, , Mathis, he’s, , there’s, it’s, you’re, Mathis isn’t, Elisabeth DeLuca, Donna Curry, John Chidsey Organizations: New, New York CNN —, Subway, North American Association of Subway, Restaurant Business, CNN Locations: New York, NAASF
Subway attributed its recent success to its new “Subway Series” menu, which was streamlined to help speed up service, and an increase in digital orders. “The results from the Subway Series launch and the positive reaction from guests and franchisees demonstrates that our transformation strategy is working,” said Trevor Haynes, president of Subway North America, in the release. The Subway Series is a more neatly organized menu, divided into four categories (Cheesesteaks, Italianos, Chicken and Clubs) and consisting of three sandwiches each. In another positive benchmark for the struggling chain, Subway said September sales grew nearly 11% compared to the same month a year earlier. System-wide sales at Subway’s US locations were $12.3 billion in 2013, which was its best year of the past 15 years.
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